Privacy Policy

Introduction

This Privacy Policy explains how Arisson Santos ("we", "our", or "us") collects, uses, and protects your personal information when you visit our personal website. We are committed to protecting your privacy and ensuring that your personal data is handled in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR).

By using our website, you consent to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our website.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, such as when you:

• Contact us through our contact form
• Subscribe to our newsletter
• Leave comments on our blog posts
• Interact with our website in other ways

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and your visit, including:

• Your IP address and general location
• Browser type and version
• Operating system
• Pages you visit and time spent on each page
• Referring website
• Device information

How We Use Your Information

We use the information we collect for the following purposes:

• Website Analytics: To understand how visitors use our website and improve user experience
• Communication: To respond to your enquiries and provide customer support
• Content Improvement: To analyse which content is most popular and relevant to our audience
• Technical Support: To diagnose and resolve technical issues
• Legal Compliance: To comply with applicable laws and regulations

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies and similar technologies to collect information about your use of our website.

The information generated by Google Analytics about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

We use Google Analytics to:

• Analyse website traffic and usage patterns
• Understand which pages are most popular
• Improve website performance and user experience
• Monitor website functionality and identify issues

You can opt out of Google Analytics tracking by using the cookie consent popup on our website or by installing the Google Analytics Opt-out Browser Add-on.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and provide analytics. Cookies are small text files that are stored on your device when you visit our website.

Types of Cookies We Use

You can manage your cookie preferences through our cookie consent popup, which appears when you first visit our website. You can also control cookies through your browser settings, though this may affect website functionality.

Legal Basis for Processing

Under the UK GDPR and EU GDPR, we process your personal data based on the following legal grounds:

• Legitimate Interest: To improve our website and provide a better user experience
• Consent: When you explicitly agree to the processing of your personal data
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Third Parties

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• Google Analytics: As described above, for website analytics purposes
• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities
• Protection of Rights: We may disclose information to protect our rights, property, or safety, or that of our users or others

All third parties with whom we share data are required to maintain the confidentiality and security of your personal information.

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure data transmission using HTTPS encryption
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure hosting and infrastructure

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically:

• Analytics Data: Retained for up to 26 months as per Google Analytics standard retention
• Contact Form Submissions: Retained for up to 2 years for customer service purposes
• Cookie Preferences: Retained until you change your preferences or clear your browser data

When we no longer need your personal information, we will securely delete or anonymise it.

Your Rights

Under the UK GDPR and EU GDPR, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month, though this period may be extended in certain circumstances.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK and European Economic Area (EEA), particularly the United States where Google Analytics servers are located.

We ensure that any such transfers comply with applicable data protection laws by:

• Only transferring data to countries with adequate data protection laws
• Using standard contractual clauses approved by the European Commission
• Ensuring third parties provide adequate safeguards for your data

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information from our records.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last updated" date at the top of this policy
• Providing notice through our website or other communication channels where appropriate

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your local data protection authority if you believe that we have not addressed your concerns adequately.